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Twitter Rolls Out New Subscription Service ‘Twitter Blue’, Includes Undo Tweet Function

todayJune 10, 2021

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Twitter, traditionally funded through advertisement revenue, is experimenting with new forms of income generation, including a monthly subscription service offering unique amenities.

What We Know:

  • Twitter made $3.7 billion in revenue in 2020 from advertising alone. Like many other social media platforms, Twitter profits by offering a free service and authorizing brands to advertise products on the platform. CEO Jack Dorsey doesn’t foresee a shift, stating, “We want to make sure any new line of revenue is complementary to our advertising business.”
  • Accordingly, the free version of Twitter remains, with Twitter Blue acting as a fully opt-in experience. Users are not required to sign up, Dorsey even suggesting that Twitter Blue is simply an early-stage test to determine what users want. It developed in response to user requests and complaints about the current platform.
  • Twitter Blue includes an “undo Tweet” function which permits subscribers to edit a tweet for up to 30 seconds before it is published on the platform. In other words, the 30-second window gives users the opportunity to correct or edit a post prior to public exposure.
  • Other features include the bookmark function, text consolidation, app design customization, and premium access to a customer support team. The bookmark function allows users to organize saved tweets into folders for later reference while “reader mode” consolidates long threads into easy-to-read paragraphs. Twitter declares it will “listen to feedback and build out even more features and perks for our subscribers over time,” a move that incentivizes users to pay the monthly subscription fee.
  • In Canada and Australia, the service costs $3.49 CAD and $4.49 AUD, respectively. It is not currently available in the United States and a roll-out timeline has not been announced.

The response to Twitter Blue in Canada and Australia will likely determine the roll-out timeline for other regions.

The post Twitter Rolls Out New Subscription Service ‘Twitter Blue’, Includes Undo Tweet Function appeared first on Black News Alerts.

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