Black News Alerts

Twitter Rolls Out New Subscription Service ‘Twitter Blue’, Includes Undo Tweet Function

todayJune 10, 2021 14

share close

Twitter, traditionally funded through advertisement revenue, is experimenting with new forms of income generation, including a monthly subscription service offering unique amenities.

What We Know:

  • Twitter made $3.7 billion in revenue in 2020 from advertising alone. Like many other social media platforms, Twitter profits by offering a free service and authorizing brands to advertise products on the platform. CEO Jack Dorsey doesn’t foresee a shift, stating, “We want to make sure any new line of revenue is complementary to our advertising business.”
  • Accordingly, the free version of Twitter remains, with Twitter Blue acting as a fully opt-in experience. Users are not required to sign up, Dorsey even suggesting that Twitter Blue is simply an early-stage test to determine what users want. It developed in response to user requests and complaints about the current platform.
  • Twitter Blue includes an “undo Tweet” function which permits subscribers to edit a tweet for up to 30 seconds before it is published on the platform. In other words, the 30-second window gives users the opportunity to correct or edit a post prior to public exposure.
  • Other features include the bookmark function, text consolidation, app design customization, and premium access to a customer support team. The bookmark function allows users to organize saved tweets into folders for later reference while “reader mode” consolidates long threads into easy-to-read paragraphs. Twitter declares it will “listen to feedback and build out even more features and perks for our subscribers over time,” a move that incentivizes users to pay the monthly subscription fee.
  • In Canada and Australia, the service costs $3.49 CAD and $4.49 AUD, respectively. It is not currently available in the United States and a roll-out timeline has not been announced.

The response to Twitter Blue in Canada and Australia will likely determine the roll-out timeline for other regions.

The post Twitter Rolls Out New Subscription Service ‘Twitter Blue’, Includes Undo Tweet Function appeared first on Black News Alerts.

Written by: blacknewsalerts

Rate it

Previous post

Black News Alerts

Journal of Neuroscience Study Finds Psychological Importance of Face-to-Face Interaction

Following a pandemic filled with online social events and strict gathering restraints, many Americans are now accustomed to socializing, working, and spending leisure time online. Bonding in-person, however, has strong mental, physical, and emotional benefits originating in distinct brain stimulation. What We Know: Evidence using EEG (electroencephalogram) brain scans suggests real-life socialization activates stronger connections and comfort levels compared to digital socialization. The study created three groups: one that was […]

todayJune 10, 2021 4