‘West Side Story’ Falls Short of Expectations With $10 Million Opening Weekend

todayDecember 13, 2021 11

share close

Steven Spielberg’s adaptation of Broadway’s West Side Story disappointed at the domestic box office, earning just $10.5 million in its opening weekend.

via Complex:

While it managed to top the box office, it’s hard to imagine the musical recouping its $100 million budget. To put its anemic total in perspective, West Side Story made less than the $11.5 million that In the Heights, which was simultaneously released in theaters and on HBO Max, pulled in.

The good news for the Spielberg-directed film is that big top musicals like West Side Story tend to have legs over the holiday season. “In the past, we’ve seen musicals connect with critics and audiences and go on a run,” David A. Gross of the movie consulting firm Franchise Entertainment Research told Variety. “That was then, and this is now. Moviegoing conditions remain impaired.”

One such case of a musical seeing a late surge was Chicago, which also started off with $10 million, but wound up earning $170 million in North America alone.

Gross believes that if West Side Story has any hope of, at least, breaking even financially, it will need to “connect” with the international crowd, but early returns show that Spielberg’s latest film has also struggled overseas, bringing in just $4.4 million from 37 overseas markets. We should also note that Gen Z audiences aren’t likely to flock to the cinema to see a prestige musical, and older audiences have been going to the theater less over obvious concerns about the pandemic.

We understand they were going for that holiday musical blockbuster release, but in all honestly it just feels like a weird time for a major musical film adaptation. The last few have been ‘meh’ at best. Most people will just wait to watch it at home.

The post ‘West Side Story’ Falls Short of Expectations With $10 Million Opening Weekend appeared first on LOVEBSCOTT.

Written by: lovebscott

Rate it

Previous post


Peloton Responds to ‘And Just Like That’ Controversy With Ad Featuring Ryan Reynolds and Chris Noth [Video]

Peloton is working its way out of a PR crisis with the help of Ryan Reynolds’s and Mr. Big himself. via People: Reynolds, 45, narrates a new Christmas ad for the interactive at-home fitness brand, which reunites Chris Noth and Jess King, reminding Sex and the City fans that the Mr. Big actor is alive after that shocking scene in the And Just Like That… premiere episode. In the ad, Noth, […]

todayDecember 13, 2021 9