Michael B. Jordan Apologizes For ‘J’Ouvert’ Rum Line After Fans Accuse Him Of Cultural Appropriation, Nicki Minaj Enters The Chat

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Michael B. Jordan has issued an apology regarding the name of his new rum, J’Ouvert after fans accused him of cultural appropriation. Nicki Minaj even chimed in on the controversy. Get it all inside…

The Internet got turned up on Michael B. Jordan after he announced the name of his new rum line. The reason? Well, folks accused him of cultural appropriation and made sure he knew it.

The Black Panther star recently launched his new line of rum called J’Ouvert and he celebrated with a launch party over the weekend. Flicks from the shindig quickly started a social media frenzy. West Indians started to blast the CREED star for cultural appropriation over the name of his new rum as his girlfriend Lori Harvey offered her support:




J’Ouvert is the huge annual street party, which official kicks off Carnival in many Caribbean islands, rooted in the celebration of enslaved people’s independence within the african diaspora in caribbean countries. The name J’Ouvert originates from the French jour ouvert, meaning day break or morning, and signals the start of Carnival.

“Derived from the Antellian Creole French term meaning ‘daybreak,’ J’Ouvert originated in the pre-dawn streets of Trinidad, as celebrations of emancipation combined with Carnival season to serve as the festival’s informal commencements,” the rum’s box reads.

West Indians were NOT here for the name of the new rum and made it known, despite his business partner on the rum reportedly being West Indian. At the same time, some social media users came to his defense. Some asked how this is any different than Afro-Caribbean people who aren’t African American who participated and profitted off Juneteenth or own restaurants or businesses that sell Soul Food.

People definitely weren’t shy about posting their opinions to Twitter:



















A Change.org petition aiming to stop MBJ and his business partners from trademarking the word J’Ouvert collected more than 12,500 signatures as of Wednesday afternoon.

Rapper Nicki Minaj – who was born in Trinidad and Tobago – also spoke out, asking MBJ to consider changing the name of his new rum.



“I’m sure MBJ didn’t intentionally do anything he thought Caribbean ppl would find offensive— but now that you are aware, change the name & continue to flourish & prosper. #jouvert,” she wrote.



“Nicki Minaj calling out Michael B. Jordan on her enormous platform for what Trini and Afro Caribbeans view as something tone def and disrespectful, is something most Black American celebs would never do! Too many are spineless puppets who play deaf n dumb when we’re disrespected,” one fan tweeted.

The CREED star heard everyone’s complaints and issued an apology on his IG Stories.



“I just wanna say on behalf of myself & my partners, our intention was never to offend or hurt a culture (we love & respect) and hoped to celebrate & shine a positive light on,” he wrote. “Last few days has been a lot of listening. A lot of learning and engaging in countless community conversations.”

“We hear you. I hear you & want to be clear that we are in the process of renaming,” he added.

“We sincerely apologize and look forward to introducing a brand we can all be proud of,” he concluded.

Now, everyone is content.

Photo: DFree/Shutterstock.com

Written by: theybf

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